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Website Advertising

"Advertising is the largest expense of most marketing plans and largest combined expense for most profitable companies"

What type of website advertising have you done online lately?

Website Advertising

Website advertising is just a section of your website marketing plan.  Depending on the results you require, advertising your website may be as simple as placing a ppc (pay per click) text ad online, or it may involve a much more complicated process including developing several different ad variations, split testing, competitive analysis, and a whole lot more.  You may have tried many different media types in the past that don't seem to work as well as they once did.  Print ads, billboard advertising, direct mail, radio and television advertising are all great ways to get the word out about your product or service, but for many companies the return on investment just isn't what it used to be.

Some things stay the same...  And some things change with the times.  Website advertising rates may have been really attractive at some point in the past, but depending on how exploited your niche market may be, you may end up spending more than you can handle.

Marketing is not simply the placement of the advertisements, but the action of designing and initializing a campaign to deliver the intended message no matter what type of media is involved.  Whether it be a simple or complicated a process, it is important to remember advertising is only a piece of the marketing puzzle.

You may have heard the internet is the way to go in order to get more customers, more sales, more profits and more of everything you want.  Great.  But... How do you market your site profitably online utilizing website advertising as the delivery method?  What exactly do you do?  What?

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Website Advertising Question?
How do you get people to your site that are actually interested in buying your products instead of accepting your free content?

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