There is a big difference between marketing and advertising, which is often misunderstood. Advertising is actually a critical component of marketing.  Marketing is the whole shebang.

Advertising Definition: The paid non-personal presentation or promotion to a company's existing and potential customers.

Advertising is just a section of the grand Marketing agenda.  It can be as simple as placing a simple text ad, or it may involve a complicated process of developing several ads, via different media types.  Possible print ads, website advertising, billboard, direct mail, radio and television advertising are different mediums for delivery and the list goes on.  It is not simply the placement of the advertisements, but the action of designing and initializing a campaign to deliver the intended message, no matter what type of media is involved.  Whether it be a simple or complicated a process, it is important to remember advertising is only a piece of the marketing puzzle, yet advertising is the largest expense of most marketing plans.

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